The topicals are meant to be directly applied to the skin, and the effectiveness depends on the specific product. For instance, whether you are using body butter or balm, you need to use them in the same order as your other skincare products or simply after bathing. However, it does not mean you have to go overboard with the use. Following the use directions, take a small amount of cream or balm onto your palm and massage over the affected area. All that said, you won’t be disappointed by the products we sell!